LIXR
CANADA’S NEWEST CLEAN ‘WATERLESS’ BEAUTY BRAND.
Where My Beauty Gurus At? Launching LIXR at Sephora & on social.
When LIXR Beauty launched at Sephora and across social, founder Susanne Langmuir needed someone to bring it all to life on a start-up budget. Photography, video, social strategy, and community management: I built the visual and social foundation for a brand entering one of the most competitive shelves in beauty, helping it show up polished, premium, and ready from day one.
What started as a three-month project has since grown into an ongoing, content-driven relationship, now producing monthly content for the brand.
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Built the social roadmap for LIXR's Sephora launch – from content pillars to platform-specific approach – designed to introduce the brand's skin-first, waterless story to a new audience without losing what made it feel premium.
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Produced the Reels, carousels, and campaign content that carried LIXR through its Sephora debut and beyond, translating the brand's clean, concentrated formula story into scroll-stopping, on-brand content.
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Shot product and lifestyle imagery that captured LIXR's minimal, skin-first aesthetic. Imagery used on Sephora’s website and LIXR socials.
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Built monthly content calendars and ran day-to-day posting, community management, and audience engagement. Keeping the momentum going well past launch week.
Video Production • World Building, Founder Content, Product
Photography & Graphic Design • Elevated, Editorial, Clean
A Note From The Founder
